Monday, November 25, 2013

Jordan Announces Charlotte Will Bring Back Hornets Colors With Name

The Charlotte Bobcats will be changing their name next season to the Charlotte Hornets, if you haven't heard yet check out the story "Charlotte Hornets back in 2014-15" courtesy of ESPN.

Michael Jordan (Charlotte Bobcats majority owner since 2010) has announced that when his team gets their Hornets name back, they will also be bringing back their old purple and teal colors along with it.

The Hornets name became available after New Orleans had been approved to switch to the Pelicans back in April. Charlotte will be using the same color scheme the Hornets team had during their previous tenure in Charlotte from 1988-2002 before being relocated to New Orleans. Their colors of purple and teal will also be accented with black, cool gray and light blue.

Michael Jordan released a statement Sunday saying, "it was important to us to acknowledge the heritage of the Charlotte Hornets when bringing the name back to the market" and "the purple and teal color scheme was instantly recognizable as being associated with the original Hornets and we felt it was only appropriate to utilize the colors once again with this historic brand.”

The team also conducted surveys with the local community as well as their season ticket holders and found an overwhelming majority preferred the original colors of the Hornets. Starting Monday the organization is set to begin their "Buzz City" campaign where they will be doing digital, print and billboard advertising.

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